Service above Self

From the earliest days of the organization, Rotarians were
concerned with promoting high ethical standards in their
professional lives. One of the world's most widely printed and
quoted statements of business ethics is The Four-Way Test,
which was created in 1932 by Rotarian Herbert J. Taylor (who
later served as RI president) when he was asked to take charge
of a company that was facing bankruptcy.

This 24-word test for employees to follow in their business and
professional lives became the guide for sales, production,
advertising, and all relations with dealers and customers, and the
survival of the company is credited to this simple philosophy.
Adopted by Rotary in 1943, The Four-Way Test has been
translated into more than a hundred languages and published in
thousands of ways. It asks the following four questions:

"Of the things we think, say or do:
The Four-Way Test
1. Is it the TRUTH?

2. Is it FAIR to all concerned?

3. Will it build GOODWILL and BETTER FRIENDSHIPS?

4. Will it be BENEFICIAL to all concerned?"